Increase Your Page Rank - What's the Big Deal?

As a business owner on the web, you've probably heard a lot about page rank and ways to increase your page rank. PageRank is a trademark of Google. Google is the most popular site for searches at this time. PageRank can be likened to a FICO score. We know kinda how it's determined, what factors go into the equation but not real certain about the exact equation. Basically the more popular your site is the higher the page rank and the higher it will rank on search results for its keywords. The ranking is from 1 to 10. For example at this time, Google ranks 10 (of course). Popular sites like Microsoft, Amazon and Yahoo! rank a 9. EzineArticles ranks a 6. Mom and Pop's discount store down the block may rank a 1 or 2.

It can sometimes take months, even years for a website to get a decent page rank, and list high on search engines. If you want to get your page noticed, learn how to leverage another site's high page rank. If site B has a lot of links coming to it, Google assumes site B is important. If a higher ranking site, site A, has those links to site B, that increases the importance of site B even more. These links are called backlinks.

This is one way that articles are important. When you submit an article to a directory, you have a link in that article that points to your website. When that article gets published in the directory, that high ranking directory is now pointing to your website. Your website now has a backlink from that directory. So Google thinks you have an important website because you're hanging out with another important website. Many e-newsletter publishers go to article directories for content in their newsletters. If your article is good, it may get picked up and published in an e-newsletter. This newsletter is distributed to hundreds, possibly thousands of people, who now can read your article, with your website link. Think what that can do to increase your page rank and your exposure!

Blogging is fast become a very popular thing on the web. Blogs are usually used as a running commentary on a topic. If the blogs are relevant, they can be a great source of backlinks to your site. You can set up your own blog at sites such as blogger.com. You can also set up feeds from other relevant blogs to be listed on your website.

Page rank is not the sole determining factor of how high a site gets listed in results. Be wary of offers to 'guarantee' to increase your page rank. The search algorithm is too complex for anyone to be able to crack it successfully. Usually companies that try to guarantee a high ranking are counting on you buying links to your website. In essence they are trying to fool the search engines into thinking that a lot of places are linking to your site. Don't you think the search engines thought of that. Many people are now being penalized by the search engines if they are found to be using bogus links. Search engines also make sure that the content on the website is good, relevant and fresh. That's another reason why you need articles. Can you imagine crawling all over the web, backtracking links, checking website content, checking for duplicate content, all in less than half a second. Wow!

Find out how you can write fantastic articles to be submitted to directories and other tips to increase your page rank.

Article written by Lynne Jones, A Stay At Home Businesswoman/Mom. http://www.squidoo.com/advertiseyourbusiness Unleash the power of article marketing! Take your business to new heights.

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The Secrets to Building Your Own Website

Building a website is only one step in the process of having a successful online presence. After the site is completed you need to have it hosted and maintained.

Building a website from a template, theoretically can save a great deal of time and money. Building a website is like building a house. The more time you spend thinking about how the house will be used, and in planning the foundation, the more options you will have. Building a website is the easy part of the process; optimizing it so it attracts clients is the tricky part.

Building a website without search engine optimization is like putting a retail store at the end of a dark alley and then wondering where all the customers are. If you put that same store in a major shopping mall, thousands of people would begin coming through that store every day simple because of its location. Building a website is easy. Building a successful e-business is another thing altogether. Design is one of the very strong indicators of trust and credibility in most users minds. It's true that ugly sells - but sexy sells better. Designer graphics can make your website stand out above the rest and a custom website specializes in taking your original graphic or photo and turning it into a unique work of art. Quality graphics make an incredible difference in the visual appeal of your website.

Flash can be used in much smaller chunks, much like images, to create a sense of animation and dynamism while still yielding the benefits of an HTML-based site. Animations that are simple to code often turn out quite beautifully and can add an impressive element to an otherwise simple-looking site. Flash Action script opens up a vast field of possibilities and the websites that provide flash games have been quite popular since the past few years. This whole new level of interactivity can make visitors.

Search engine spiders are non-responsive, meaning they can't interact with your site. All they can do is read text and follow links. Search engines want your website, and they work hard to get it. Just by picking up a few links to your website, you can ensure that the search engines will find your pages. Search engine optimization analysis may include counting the number of characters in content text on a webpage and comparing the number to an optimal range. Search engine optimization analysis may also include determining the keyword density in the content text and comparing the density to an optimal range.

There are tools to build your site and a long-term philosophy that enables you to create content-based websites that both the search engines and your site visitors like. Do you have to be special to succeed?

Author: Gregory Wadel

How You Can Build Your Own Perfect 90 Second Website

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http://EzineArticles.com/?The-Secrets-to-Building-Your-Own-Website&id=1244511

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Low Cost Web Hosting is Ideal For Small Businesses

Just about everyone understands how broad and powerful the reach of the internet is in this day and age. Almost everyday there are new internet users who are deciding that they want to begin to make some money by starting an internet-based business. One key requirement for a web business is having a hosting account and the majority of people just starting out are looking for low cost web hosting options.

In order for a website to be displayed it must be "hosted" on a special type of computer called a server, which is connected and accessible to the world wide web on a constant basis. Having a web server hosting account allows the person to post their web pages on their host server, which makes them available to the internet community. There are many different types of hosting accounts available, from free webhosting to managed dedicated servers, but the most popular type that people who are starting a web business look for is low priced, web hosting.

Some newbie entrepreneurs might believe that they should use a free webhosting service until their new enterprise starts to make some money. So they opt for low cost web hosting. But, there are some problems with almost all of the freebie hosting services and one of the main problems is that they will place their own advertising on all the pages hosted with their service.

The other major problem with many of the free webhosting companies is that of reliability. In many cases, these free, web server hosting companies have trouble with their equipment and their internet connection, which means the sites are not available for periods of time. This can also be a problem with some of the cheaper web hosting providers, and is frequently an issue with the free services.

When it comes to your hosting plan, you can expect to get what you pay for. If your website needs are minimal, then you will probably be satisfied with a cheaper, web hosting plan, as long as you check out the reliability of the company first. As the needs of your website grows and the server load and traffic demand becomes higher, you may need to seek out better web hosting plans, to ensure that your website is always up, is fully functional and is loading quickly for your visitors.

Anyone who spends any time on the internet knows that people expect websites to load quickly and without any problems. Often people do not have the patience to wait for a page to load if it takes more than a couple of seconds to display.

With so many websites to visit, it is estimated that a viewer will only wait a few seconds for any site to load, before moving on to another site that will. As a result, if you have a lot of graphics, video files and/or Flash animations, and are getting a lot of website visitors, then you could easily outgrow the capacity of a low priced, web hosting package.

If you are in a situation where you need to find low cost web hosting because your business is new and you need to keep costs down, then make sure you check the track record of the hosting company before you start to build your website. Also, working with a web server hosting company that offers low-cost plans, mid-range plans, and plans that provide dedicated hosting services is a good indication that they are a provider that will be able to grow with your business.

A free gift awaits you at our portal site, where you can enrich your knowledge further about low cost web hosting. Your comment is much appreciated at our dedicated server hosting blog.

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Web Hosting - Is Cheapest The Best?

Like TV and network services, hosting services also faces stiff competition among its peers. There are so many companies out there to choose from. Making a choice could sometimes be the hardest thing in the world. Everyone wants to get the best service at the cheapest price.

However, those who are going for cheap deals must also bear in mind that their website should work perfectly. It wouldn't be a good thing if a new website often needs maintenance because of the lack of performance by the service provider.

We should come to a smart conclusion that a cheap web hosting means getting what you pay for at an acceptable price and having the website work perfectly for you without any problems. There are a lot of free web hosting available in the market. These hosts are perfect for those who do not need much activity in their website. For website that will have an increase in traffic overtime, you will need to pay for a suitable provider.

Like we mention earlier, competition is going at a very tough pace in the war to be the best provider. Therefore, those who want to get a hosting for their website can gain from this competition. Website with a big size can be obtained at a very low and reasonable price. With a small investment, you will be able to get a fully equip website to have your business blooming in profit.

So, act smart and choose reliable providers even if it charges a certain amount of money.

At the end of the day, it is the reliability that counts. So, choose a provider with a brand that stands behind it to ensure the quality of service. Pay a little to make more money is the wisest choice to make sure your business grow in the long term.

At the time of writing, I found a few web hosting companies are offering cheap but yet, reliable services - Host Monster and Blue Host. So in case you're shopping for the right web hosting, remember to check on them ya!

Article by Phil Anderson.

Article Source: http://EzineArticles.com/?expert=Phil_Anderson
http://EzineArticles.com/?Web-Hosting---Is-Cheapest-The-Best?&id=1208344

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