As a business owner on the web, you've probably heard a lot about page rank and ways to increase your page rank. PageRank is a trademark of Google. Google is the most popular site for searches at this time. PageRank can be likened to a FICO score. We know kinda how it's determined, what factors go into the equation but not real certain about the exact equation. Basically the more popular your site is the higher the page rank and the higher it will rank on search results for its keywords. The ranking is from 1 to 10. For example at this time, Google ranks 10 (of course). Popular sites like Microsoft, Amazon and Yahoo! rank a 9. EzineArticles ranks a 6. Mom and Pop's discount store down the block may rank a 1 or 2.
It can sometimes take months, even years for a website to get a decent page rank, and list high on search engines. If you want to get your page noticed, learn how to leverage another site's high page rank. If site B has a lot of links coming to it, Google assumes site B is important. If a higher ranking site, site A, has those links to site B, that increases the importance of site B even more. These links are called backlinks.
This is one way that articles are important. When you submit an article to a directory, you have a link in that article that points to your website. When that article gets published in the directory, that high ranking directory is now pointing to your website. Your website now has a backlink from that directory. So Google thinks you have an important website because you're hanging out with another important website. Many e-newsletter publishers go to article directories for content in their newsletters. If your article is good, it may get picked up and published in an e-newsletter. This newsletter is distributed to hundreds, possibly thousands of people, who now can read your article, with your website link. Think what that can do to increase your page rank and your exposure!
Blogging is fast become a very popular thing on the web. Blogs are usually used as a running commentary on a topic. If the blogs are relevant, they can be a great source of backlinks to your site. You can set up your own blog at sites such as blogger.com. You can also set up feeds from other relevant blogs to be listed on your website.
Page rank is not the sole determining factor of how high a site gets listed in results. Be wary of offers to 'guarantee' to increase your page rank. The search algorithm is too complex for anyone to be able to crack it successfully. Usually companies that try to guarantee a high ranking are counting on you buying links to your website. In essence they are trying to fool the search engines into thinking that a lot of places are linking to your site. Don't you think the search engines thought of that. Many people are now being penalized by the search engines if they are found to be using bogus links. Search engines also make sure that the content on the website is good, relevant and fresh. That's another reason why you need articles. Can you imagine crawling all over the web, backtracking links, checking website content, checking for duplicate content, all in less than half a second. Wow!
Find out how you can write fantastic articles to be submitted to directories and other tips to increase your page rank.
Article written by Lynne Jones, A Stay At Home Businesswoman/Mom. http://www.squidoo.com/advertiseyourbusiness Unleash the power of article marketing! Take your business to new heights.
Article Source: http://EzineArticles.com/?expert=Lynne_Jones
http://EzineArticles.com/?Increase-Your-Page-Rank---Whats-the-Big-Deal?&id=1276969
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